One of the most iconic figures on social media is Dj Khaled. Khaled took the Snapchat world by storm creating dozens of popular trends that carried over to society. Popular phrases like “Anotha One, I like that, Ben how’s business…..boomin’, and major key” were all connected to Khaled’s brand that became trending phrases. Dj Khaled would post hundreds of snaps a day showing what he was doing, where he was at, and who he was with. People from all over the world were following his Snapchat and he went viral. Memes were made, professional athletes were using his lingo, people started using the key emoji, and his fan base grew and grew.
After doing this for months and months, Khaled became one of Snapchat’s biggest representatives. Khaled’s sponsors had him deliberately use their products in his Snapchat videos. The guy must have been making millions of dollars by just advertising his brand through a social media platform. Khaled would post Snaps at the beginning of the week conveying to his viewers that he would release a sneak peek to one of his new songs later that weekend. Khaled is probably the most effective celebrity when it comes to fan engagement and distribution.
Lastly, Khaled’s Snaps always showed all kinds of different celebrities. He would go to Grammy after parties filled with the world’s most famous stars and he would Snapchat the entire time. Fans don’t ever get to see what those kinds of parties are like or what other celebrities do outside of the stage. Khaled provided people all across the globe this opportunity. Dj Khaled is a genius when it comes to distributing his brand via social media.
The Use of Social Media in the Rap Game 